Privacy Policy

1. Introduction

WeddingWild ("we," "our," or "us") operates the website www.weddingwild.com (the "Website"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, share, and safeguard your information when you visit our Website and use our services. It also describes your rights regarding your personal data and how you can exercise them.

By using our Website, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this privacy policy, please do not access or use our Website.

2. Information We Collect

Personal Information You Provide

We may collect the following personal information that you voluntarily provide to us:

• Name and email address (when you create an account or subscribe to our newsletter)
• Profile information (wedding date, location, preferences)
• Communication data (messages, comments, feedback)
• Payment information (processed securely through third-party providers)

Information Collected Automatically

When you visit our Website, we automatically collect certain information about your device and usage, including:

• IP address and approximate geolocation
• Browser type, version, and language
• Operating system and device type
• Pages visited, time spent on pages, and navigation paths
• Referring website or source
• Cookies and similar tracking technologies (see Section 7)

3. How We Use Your Information

We use the information we collect for the following purposes:

• Providing and maintaining our services: To deliver the content, features, and functionality of our Website
• Personalisation: To tailor content, recommendations, and advertising to your interests and preferences
• Communication: To send you newsletters, updates, and respond to your inquiries (with your consent where required)
• Analytics and improvement: To understand how visitors use our Website, identify trends, and improve our content and user experience
• Advertising: To display relevant advertisements and measure their effectiveness
• Security and fraud prevention: To protect our Website and users from unauthorised access, abuse, and fraudulent activity
• Legal compliance: To comply with applicable laws, regulations, and legal processes

4. Legal Basis for Processing

We process your personal data based on one or more of the following legal grounds:

• Consent: When you voluntarily provide information, opt in to communications, or accept cookies through our consent mechanism
• Contract: To provide services you have requested or to take steps at your request before entering into a contract
• Legitimate Interest: To improve our services, prevent fraud, and ensure the security of our Website, where these interests are not overridden by your rights
• Legal Obligation: To comply with applicable laws and regulations

5. Advertising and Affiliates

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a "device") by the web server so that a website can remember some information about your browsing activity on the Website. First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, "Tags") may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser's cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser's cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website. The Website collects the following data using a cookie when serving personalized ads:

• IP Address
• Operating System type
• Operating System version
• Device Type
• Language of the website
• Web browser type
• Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor's referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance's AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

Google Advertising

We use Google as a third-party advertising vendor. Google uses cookies to serve ads to users based on their visits to this website and other websites on the internet. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to this site and/or other sites on the internet. You may opt out of personalized advertising by visiting Google's Ads Settings. Alternatively, you can opt out of third-party vendor cookies for personalized advertising by visiting www.aboutads.info.

Affiliate Program Participation

The Website may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.

WeddingWild is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com. As part of this Amazon Associates program, the Website will post customized links, provided by Amazon, to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on these sales.

6. Information Sharing and Disclosure

We do not sell your personal information. We may share your data with the following categories of third parties:

• Advertising partners: Mediavine, Google, and their respective partners, for the purpose of serving personalised and non-personalised advertisements (see Section 5)
• Analytics providers: Services such as Google Analytics that help us understand website traffic and user behaviour
• Hosting and infrastructure providers: Third-party companies that host and deliver our Website
• Email service providers: To deliver newsletters and communications you have opted in to receive
• Affiliate networks: Amazon Associates and other affiliate programs to track referral commissions
• Business partners: Trusted wedding vendors and service providers (with your consent)
• Legal requirements: When required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety
• Business transfers: In case of merger, acquisition, or sale of assets

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyse website traffic and user behaviour
• Provide personalised content and advertisements
• Improve website functionality and performance

The types of cookies we use include:

• Essential cookies: Required for the Website to function properly. These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our Website by collecting and reporting information anonymously.
• Advertising cookies: Used to deliver relevant advertisements and track ad campaign performance across websites.
• Functional cookies: Enable enhanced functionality and personalisation, such as remembering your preferences.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, doing so may affect your ability to use certain features of our Website. For more information, see our Cookie Policy.

8. Do Not Track Signals

Some web browsers transmit "Do Not Track" (DNT) signals to websites. Because there is no universally accepted standard for how to respond to DNT signals, our Website does not currently respond to or alter its practices when it receives a DNT signal. We will continue to monitor developments in DNT technology and update this policy if our practices change.

However, you can opt out of personalised advertising and manage your cookie preferences through the mechanisms described in Sections 5 and 7 of this policy.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS
• Secure hosting infrastructure with regular security updates
• Access controls limiting who can view personal data
• Regular review of our data collection, storage, and processing practices

However, no method of internet transmission or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

10. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy. Specific retention periods depend on the type of data:

• Account information: Retained for as long as your account is active, and for a reasonable period afterward to comply with legal obligations
• Email subscription data: Retained until you unsubscribe or request deletion
• Analytics data: Aggregated and anonymised data may be retained indefinitely for statistical purposes
• Advertising data: Retained according to the policies of our advertising partners (Mediavine, Google)
• Communication records: Retained for up to 2 years to resolve disputes and provide customer support

When personal data is no longer needed, we securely delete or anonymise it.

11. Your Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your personal data
• Portability: Receive your data in a structured, machine-readable format
• Restriction: Limit how we process your data
• Objection: Object to processing based on legitimate interests or direct marketing
• Withdraw consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, please contact us at contact@weddingwild.com. We will respond to your request within 30 days, or within the timeframe required by applicable law.

12. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with additional rights regarding your personal information:

• Right to know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purposes for collection, and the categories of third parties with whom we share it.
• Right to delete: You have the right to request the deletion of your personal information, subject to certain exceptions.
• Right to correct: You have the right to request correction of inaccurate personal information.
• Right to opt out of sale or sharing: We do not sell your personal information. If this practice changes, we will provide a "Do Not Sell or Share My Personal Information" link on our Website and update this policy accordingly.
• Right to non-discrimination: We will not discriminate against you for exercising any of your privacy rights.
• Right to limit use of sensitive personal information: If we collect sensitive personal information, you have the right to limit its use to what is necessary for providing our services.

To exercise your California privacy rights, please contact us at contact@weddingwild.com. We will verify your identity before processing your request and respond within 45 days as required by law.

13. Automated Decision-Making and Profiling

Our advertising partners may use automated profiling to deliver personalised advertisements based on your browsing behaviour. This profiling does not produce legal effects or similarly significant effects on you. You can opt out of personalised advertising through the mechanisms described in Section 5 of this policy or by adjusting your cookie preferences.

14. Third-Party Links and Services

Our Website contains links to third-party websites and integrates with third-party services, including but not limited to:

• Advertising networks (Mediavine, Google Ads)
• Analytics platforms (Google Analytics)
• Affiliate programs (Amazon Associates)
• Social media platforms
• Wedding vendor websites

We are not responsible for the privacy practices or content of these external sites and services. Each third party has its own privacy policy governing how it handles your data. We encourage you to read their privacy policies before providing any personal information.

15. Children's Privacy

Our services are not directed at children under 16 (or under 13 in jurisdictions where that is the applicable age threshold). We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child, we will take steps to delete that information as soon as possible. If you believe a child has provided us with their personal information, please contact us at contact@weddingwild.com.

16. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States. Data protection laws in these countries may differ from those in your jurisdiction. We ensure appropriate safeguards are in place to protect your data during such transfers, including the use of standard contractual clauses or other legally approved transfer mechanisms where required.

17. Consent Management and Opt-Out Options

You have several options for managing your consent and opting out of data collection:

• Cookie preferences: Adjust your cookie settings through your browser or through the cookie consent tool on our Website
• Email communications: Unsubscribe from marketing emails using the link at the bottom of each email, or by contacting us directly
• Personalised advertising: Opt out through Google's Ads Settings, NAI opt-out page, or DAA opt-out page
• Mobile devices: Use the privacy settings on your device to limit ad tracking, or download the DAA AppChoices app

18. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you via email or through a prominent notice on our Website. Your continued use of our services after changes constitutes acceptance of the updated policy.

We encourage you to review this privacy policy periodically to stay informed about how we are protecting your information.

19. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us:

We aim to respond to all legitimate inquiries within 30 days. If you feel that your concerns have not been adequately addressed, you may have the right to lodge a complaint with your local data protection authority.